72% Of College Students Shopped Fast Fashion In 2022; Can ThredUP Change Their Wasteful Ways

 Stranger Things star Priya Ferguson is helping Gen Zers stop fast fashion habits... [+] 1-888 Confession.

Gen Z is obsessed with fast fashion, and ThredUP wants to do something about it. The savings giant, with the help of famous Gen Z breakout star Priah Ferguson of Stranger Things, launched a confession booth aimed at breaking Gen Z's extravagant habits. rice field.

A way to break the addiction: A hotline that allows students to empty their fast-fashion carts and save money instead. According to Erin Wallace, vice president of integrated marketing at ThredUP, the troubling behavior came to light in the GlobalData-affiliated e-commerce site's first Gen-Z Fast Fashion Report.

But there is a disconnect between Generation Z and their members' desire to save the planet. "They're obsessed with disposable quick fashion," Wallace said, using the term addiction. Nearly half say they find it hard to resist the temptations of fast fashion. ... apparently ... ThredUP... [+] Gen Z's sustainable values ​​are at odds with their fast fashion tendencies, according to the report.

“Generation Z has shown the world that they care more about the planet than any other generation, but they are flooded with shopping opportunities that make it easier than ever to consume mindlessly.” This poses a unique challenge for Gen Z. With one in three Gen Z consumers reporting being addicted to fast fashion, our data shows that today's young consumers It exposes the dichotomy we face and presents second-hand goods as a viable alternative to fashion that is sustainable and affordable across generations. Come on."

ThredUP and Priah's Fast Fashion Confession Hotline is intended to resist temptation and start just as young people are preparing to start school. “According to ThredUP’s Gen Z survey, 71% of college students plan to buy new clothes for the new school year. I am saying that I will buy the

“Young consumers want more value this season than ever before, with almost two-thirds of the college students buying more affordable clothing than before,” the report said. says.

According to a ThredUP cohort report, Gen Z wants to quit fast fashion.

Savers can now easily redeem her fashion purchases for thrift by purchasing her Priah's back-to-school look at thredUP.com/hotline. Priah has been picking out her favorite items on her ThredUP and bargaining her hunters can buy similar styles for up to 90% off retail prices, said the second-hand clothing giant. "From class and internship outfits to prom and gala, Priah's ThredUP her style is suitable for everyone back to school, while also delivering the fun and value of fast fashion without the waste."

"Our report on fast fashion and Gen Z was the inspiration for the hotline," Wallace said. “We saw this dichotomy from fast-fashion brand Shane. Gen Z analysis highlighted that value and frugality are also very popular. is at odds with her sustainable thinking.

"Shayne's speed is second to none," she continued. "It appears to be due to Shane's sacrifice, and the normal back-to-school increase is even more alarming than we thought."

Hotline said she said goodbye on August 16th. Those who call the hotline will find it to be a fast fashion confession. Wallace said, adding that Ferguson is helping Gen Z unburden themselves and confess their fashion secrets and fashion sins.

"It's a total shame to shop for fast fashion," Wallace said. "It's a fun way to educate people. It's too early to see results. We would like to set up a hotline for back-to-school shopping and marketing. we join the conversation.

"I haven't spoken to any experts to know if this is a psychological trend," Wallace added. Working with people was very important, Priyah bought some fast fashion but found the quality was not very good. The confessor listens to Ferguson's confession and leaves his own after the beep. “The way we approach content depends on it,” Wallace said, referring to the Gen Z measurement. fashion. "

According to Generation Z reports, his 60% of fast fashion is produced and scrapped in the same year.

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